blog
A Mascot for the Fight Against Global Warming
Date: 11/17/2008 05:28 pm
The U.S. Fish and Wildlife Services recently recommended that the polar bear be placed on the endangered species list, prompting a Bowdoin student activist to use the polar bear—also Bowdoin’s school mascot—as a mascot in the student fight against global warming. An article from Boston University explores the success of the campaign tactic, and whether the strategy may work at other schools or using other mascots.
