Last week students at Princeton University staked out a spot on campus to lay in the snow playing dead, wearing coats covered with fake blood and signs that read, “What if you were killed for your coat?” The protest, based on a campaign started by People for the Ethical Treatment of Animals (PETA) and organized by the Princeton Animal Welfare Society (PAWS), was designed to raise awareness of animals’ suffering as part of the fashion fur industry. The protest focused on Ugg boots, which are made from sheepskin and are popular among college-age women. The group said they hoped to change people’s perceptions of fashion.

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